Change management

To succeed with a CRM initiative, it is important that the entire organization is involved in the change. Therefore, it is important to plan for how the solution should be woven into working methods and organization and how you should keep employees engaged during and after the change.

Parts of change management

Behavior changes

To change a previous behavior, we need to have a good strategy for how it should go. Here, parts such as competence, capacity and culture are considered.

Goals

In this stage we help you with breaking down the initiative's goals into sub-goals to make it easier to measure the change itself.

Management & coaching

Make sure that all managers are on board and that the processes and system support for coaching are in place.

Risk analysis

Identify the risks associated with the change and quantify them. Which people are affected and how big is the change?

Endurance

Continue development and minimize the risk of falling back into old patterns.

Communication

Establish a communication plan that is clear. Remember that communication goes from two directions.

Question & answers

Do you really have to do this?

Is it not enough to just introduce system support? Our and others' experience shows that change management is central to the success of IT initiatives. The only time an IT system can be launched without related change management is when an existing system is replaced with an equivalent one. But these projects are quite rare.

How does it work?

It always starts with getting an overview of the overall goals. The strategy for achieving the goals, as well as the conditions that exist. An analysis is then made to understand the extent and risk of the change. Among other things, we need to know how many are affected and in what way. And we also need to know if there are events in our world we need to know. Then we start our wheel of change, which begins with questions about how goals and goals are communicated and ends with a successful change. Releye adds resources that can help in various ways in the work.

Customer cases