Business development

More and more people are choosing to implement a CRM system to nurture and develop their customer relationships. But a CRM system is just a tool, to achieve good results requires a long-term CRM strategy in place. At Releye, we have consultants who are experts in business development in areas that are about establishing, maintaining and developing profitability and sustainable customer relationships.

Parts of business development

Goals & customer strategy

Break down the company's overall goals into smaller sub-goals and strategies related to the customer relationship. Releye helps you to set up a strategy map with a focus on sales, marketing and customer service.

Customer segmentation

Analyze the customer's needs and behavior based on Releye's segmentation model to create well-thought-out customer experiences.

Analysis of the current situation

An analysis occurs of where you are today, this to understand challenges, opportunities and customers' future needs.

Processes & working methods

Together, we define new ways of working and where it is possible to look at the conditions for automation.

Management & metrics

How do we lead the business in the most efficient way and which numbers are relevant for measuring success.

Plan for implementation

In the business development work, we also need to address how the changes are introduced as part of a roadmap.

Question & answers

How to proceed?

We start from our 8-step model (Releye Customer Centricity Model). The model is based on the company's overall goals and direction. Then we deliver a plan for parts that relate to working methods, change management, IT support and conditions that must be in place for implementation. Typical work steps are workshops, analysis of data and review of existing infrastructure and systems.

How do we go from being product-oriented to customer-oriented?

According to a study by Deloitte and Touche , customer-oriented companies are 60% more profitable. Accurate sales, faster customer service and more relevant communication are some effects we can expect when we shift focus from product and service to customer. Therefore, business development is a key area in a CRM initiative. We help companies create customer segments based on customer needs, set up metrics that focus on customer satisfaction and share of wallet instead of growth per product category.

Customer cases