Rejmes Car
Rejmes Bil – increased conversion rate by 50%
Rejmes Bil is an innovative and driven Volvo dealer in Halland that offers a comprehensive range of services for the sale of both new and used passenger cars. Rejmes has been awarded the title of “Sweden’s Most Satisfied Volvo Customers” for several years in a row.
Challenges – a system that limited customer relationships
- It was dependent on Volvo Cars' old systems and was therefore unable to fully develop or utilize customer data.
- It was challenging to monitor quality in the sales process due to a lack of monitoring tools and standardized procedures.
- Low level of personalized communication.
The Mission – Digital Transformation with the Customer at the Center
The project began with a preliminary study conducted in collaboration with Rejmes Bil and Volvo Cars, which involved a comprehensive assessment of the current situation and needs. Integration with Volvo Cars’ central systems to retrieve Rejmes’ customer data was essential to ensuring the viability of Rejmes’ long-term vision. A roadmap was then created for the digitization of Rejmes’ customer-facing processes. In the first phase, Rejmes chose to focus on the sales process—from initial contact to order placement—as well as on gaining a comprehensive view of its customer base. In parallel with this, Releye implemented Marketing Cloud for personalized and partially automated customer communications, such as campaign mailings, automated booking confirmations, and reminders.
– Einar Gudmundsson, former CEO, Rejmes Bil
The solution – a unified platform for the entire customer journey
The solution for Rejmes Bil is based on Salesforce’s Service Cloud and Marketing Cloud platforms. Service Cloud now includes a Customer 360 view that displays information about the customer, their vehicles, orders, and business proposals. To ensure that relevant data is always available in their customer overview, an event-driven real-time integration has been built from Volvo’s business system. The integration was developed in collaboration with Volvo Cars Sweden and can be reused by other Volvo dealers. There is also a system for managing potential customers in place, utilizing multiple channels such as Blocket, Byt Bil, social media, test drives, and the showroom. The sales process that was established also supports needs analysis based on customer preferences, how they want to be contacted, financial analysis, and the compilation of needs and solutions. The sales process also includes support for test drives with integrated ID verification.
The result – every other customer made a purchase
- Rejmes Bil doubled its conversion rate from 25% to 50%, which means they close a deal with every other customer who walks into the showroom.
- With Salesforce, salespeople gain a structured sales process and a clear overview of customers and their purchasing propensity, which saves time and boosts efficiency.
- The CRM solution enables personalized and targeted communication that strengthens long-term customer relationships and keeps Rejmes Bil top-of-mind among both new and existing customers.
Summary
By implementing Salesforce as the hub of its digital customer strategy, Rejmes Bil took control of its customer data and sales process. What were once manual procedures are now a unified platform that enhances both the sales team’s daily work and the customer experience. The result is clearly a doubled conversion rate and an organization ready to grow with the customer at the center.
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