Rejmes Car

Rejmes Bil – increased conversion rate by 50%

April 14, 2026

More industries Customer stories Salesforce Sales

Rejmes Bil is an innovative and driven Volvo dealer in Halland that offers a comprehensive range of services for the sale of both new and used passenger cars. Rejmes has been awarded the title of “Sweden’s Most Satisfied Volvo Customers” for several years in a row.

Challenges – a system that limited customer relationships

It was dependent on Volvo Cars' old systems and was therefore unable to fully develop or utilize customer data.
It was challenging to monitor quality in the sales process due to a lack of monitoring tools and standardized procedures.
Low level of personalized communication.

The Mission – Digital Transformation with the Customer at the Center

Being customer-centric has always been central to Rejmes Bil. That is why we embarked on a digital transformation journey with the customer at the center. Together with Releye and Volvo Cars, a preliminary study was conducted to assess the current situation and identify needs, with a focus on integration with Volvo Cars’ systems. The first step was to digitize the sales process and create a comprehensive customer overview, while simultaneously implementing marketing automation for personalized and automated communication.

“We knew right from the start that we wanted to use Salesforce as our CRM solution, so we turned directly to them for advice. That’s how we came into contact with Releye, a direct recommendation from Salesforce. At that point, it was a no-brainer to start working with Releye.”

The solution – a unified platform for the entire customer journey

Rejmes’ solution is based on Salesforce Service Cloud, Sales Cloud, and Marketing Cloud. The solution includes a “Customer 360” view with real-time integration from Volvo’s business systems to keep customer data up to date. Rejmes Bil can now also manage potential customers from various channels and supports the entire sales process, including needs analysis, financial analysis, and test drives with integrated ID verification.

The result – every other customer made a purchase

Rejmes Bil doubled its conversion rate from 25% to 50%, which means they close a deal with every other customer who walks into the showroom.
With Salesforce, salespeople gain a structured sales process and a clear overview of customers and their purchasing propensity, which saves time and boosts efficiency.
The CRM solution enables personalized and targeted communication that strengthens long-term customer relationships and keeps Rejmes Bil top-of-mind among both new and existing customers.

Summary

By implementing Salesforce as the hub of its digital customer strategy, Rejmes Bil took control of its customer data and sales process. What were once manual procedures are now a unified platform that enhances both the sales team’s daily work and the customer experience. The result is clearly a doubled conversion rate and an organization ready to grow with the customer at the center.