Salesforce Marketing Cloud – Features in the New Release

A couple of weeks ago, the latest version of Salesforce Marketing Cloud was released. But what features does this new release actually include? We’ve taken a closer look!

The new release includes key features designed to help marketers deliver more personalized and integrated customer journeys. It also offers new levels of data insights that can help your organization work both smarter and more strategically in the long term.

Here is a brief overview of the new features:

1. Audience activation with Google Analytics 360

You can now use Google Analytics 360 to import an audience list directly into Marketing Cloud. The audience list is synchronized every 24 hours, making it easy to share an audience across different business units. This helps you gain a clear view of your customers and run targeted online campaigns.

2. Integration with Pinterest

Reach your customers and future prospects on Pinterest using personalized advertising on the platform. You can now use your CRM data from Marketing Cloud to create more effective ads directly on the platform.

3. Customized image blocks for effective mailings

Now you can create useful image blocks for email templates, making it easy for people who don’t work in marketing to quickly send out emails to customers with personalized and engaging content.

4. Merger of Mobil Studio and Content Builder

Create content for emails, SMS, and push notifications without leaving Journey Builder. Salesforce has now customized and enhanced Journey Builder to make it easy for you to create and manage SMS and push notifications.

5. New features in Social Studio that boost engagement and attract more followers

You can now engage with and attract more followers to your Instagram account by monitoring user-generated content, managing conversations, and gaining new insights using Instagram Stories analytics—all directly within Marketing Cloud.

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