Saint-Gobain Sweden

A unified platform for a stronger sales organization

April 13, 2026

Industry Customer Case Salesforce Sales

Saint-Gobain Sweden AB is part of the French Saint-Gobain Group, which employs approximately 170,000 people. The company plays a leading role in providing solutions for infrastructure, building materials, energy efficiency, and environmental protection, among other areas.

Challenges: A sales organization without a common approach

Webers säljorganisation inom Saint-Gobain Sweden AB saknade ett gemensamt och enhetligt arbetssätt.De påbörjade en mindre pilot internt, men arbetssättet förblev otydligt då systemet inte anpassats utifrån verksamheten. Weber valde att ta hjälp av Releye som etablerade en gemensam projektgrupp för att skapa struktur och riktning.

Inconsistent work practices within the sales organization
Lack of standardized processes
System support that did not reflect the business

The Project: From Feasibility Study to Initial Rollout

Releye was commissioned to conduct a feasibility study and an initial rollout of Salesforce sales support for one of Saint-Gobain’s brands, Weber. The goal was to create a sales support solution with high adoption rates. To ensure the CRM project did not become too large and complex, three focus areas were identified for the project:
1. Start small
2. High adoption rate
3. Clear roadmap

“When we were looking for a partner, we sought someone with experience in similar projects. At our first meeting with Releye, they presented a methodology that was a good fit for our business. Releye understood our requirements and came up with solutions and ideas.”

The Solution: From a fragmented sales organization to a unified platform for growth

A simple overview of customers and contacts
Standardized process for project sales
All information in one place for easier collaboration
The sales dashboard displays key KPIs for tracking
Comprehensive strategy for sales process development and ERP system integration.
Roadmap for integrating marketing, customer service, and delivery.
Proposed KPIs and rollout plan for licenses.

The result: Structure, transparency, and a clear path forward

A clear vision and long-term plan for developing the sales process and scaling Salesforce to more brands.
Greater transparency and easier information sharing throughout the organization.
A standardized and more efficient sales process that brings structure to your daily work.

Summary

By customizing Salesforce Sales Cloud to fit Weber’s business, a unified structure was created for the entire sales organization. Customer data, processes, and follow-ups were consolidated into a single platform, which strengthened collaboration and increased transparency. As a result, the CRM became not just a system tool, but a strategic driver for more efficient workflows, clearer management, and long-term growth.