What's New in the Microsoft Dynamics Marketing app

Microsoft Dynamics will release the Spring 2022 Release Wave 1 with new updates and improvementsin!! In this article highlightand and draw attention towe we news in marketing–the Dynamics 365 Marketing. Marketingapp combines customer experience with automation, giving businesses greater opportunity to organize customer journeys across all touchpoints. Ssimultaneously so forstrengthens customer relationships and customer loyalty. 

Below, we’ve listed thwhat we and our customers are most looking forward to: 

• Improved usability and interface
  Ahead of this release, Microsoft has focused on user-friendliness, making the email editor more precise and faster to work with. This has been achieved by improving the interface for creating segments, making it easier for end users to work within the program. Even without prior knowledge of SQL code, users can now easily create complex selections for their campaigns and mailings.  

• Expanded Features 
  The latest release now includes expanded capabilities to trigger Customer Journeys from other Dynamics 365 apps. For example, it is now possible to trigger a journey when a service case is closed. This requires no customizations or coding in the system but is done by the marketing department itself via a simple user interface.
• A clearer overview 
  As part of Release Wave 1, the “Unified Timeline” is also being released in the Microsoft Dynamics Marketing, Sales, and Customer Service apps. Finally, all interactions—such as marketing emails—will appear in the timeline regardless of which app you use to open the contact. This provides a clearer overview, regardless of the app
  

• Expanded personalization options  
  In the marketing app, you can now use “Conditional Dynamic Content” to create pre-built message sections that are personalized and tailored to your contacts’ interests and needs, based on specific attributes. As always, this is designed in the user-friendly email designer, which requires no coding knowledge.  

Interested in more news about Microsoft Dynamics?
Read our latest article: Release Wave 1

Want to learn more? 
Contact us at Releye for more information about the new features in RW1, or if you’d like to learn more about how you can use Microsoft Dynamics apps in your sales and marketing efforts.