5 areas to keep an eye on to work in a more data-driven way

There’s a lot of talk about how companies and organizations need to become better at working in a more data-driven way. But how do you go about working in a more data-driven way? Well, we at Releye have got that covered. Here are five tips that can help your organization become more data-driven. 

1. Actively work on Search Engine Optimization (SEO)

Be sure to conduct a basic keyword analysis when building your website. What do your customers need help with? All content on your website must be aligned with what your target audience is searching for—both in terms of copy and keywords. It is extremely important that the content is relevant and appealing to both your visitors and for ranking highly in Google search results.

By regularly monitoring your SEO data, you can see how you rank for your keywords. And with these insights, you can work to become even more accurate and relevant in search results.

2. Use and draw conclusions from analytics tools such as Google Analytics

Google Analytics is a free tool that helps you analyze web traffic. With this tool, you can see which pages on your website are popular, how long your visitors stay, and what types of businesses are visiting your site. The tool helps you analyze your digital customer journeys, thereby enabling you to improve the user experience by adjusting your content and design.

Additionally: Use this information to inform your business development and communication plans. What are your customers looking for? What are they interested in? Data from Google Analytics helps you identify new trends among your target audience and become more relevant.

3. Implement a CRM system to improve efficiency and enhance the customer experience

With a CRM system designed not only to boost your own efficiency but also to enhance the customer experience, you create the conditions to act proactively throughout the entire customer lifecycle. Use information about leads, customer relationships, contacts, activities, and business opportunities to plan effectively and optimize resources.

Here are three examples of how you can use the data in your CRM system to be more proactive: 

1. Prioritize ongoing sales opportunities and create the conditions for salespeople to focus on the deals that are most important right now. Qualify new leads, allocate the appropriate sales resources, and eliminate opportunities that do not generate value based on historical data in your system combined with information about the new sales opportunities.

2. Timely and relevant customer communication. Use data to draw insightful conclusions—when do our customers need to hear from us? Combine information on engagement, transactions, and relationship data to create a communication plan where the customer’s needs drive the conversation.

3. Identify bottlenecks and recurring issues. Analyze ongoing customer service cases and activities to identify and address time-wasters that hinder productivity and the customer experience.

4. Use social media marketing to drive more data-driven traffic

Social media marketing provides you with data and insights that can be valuable to your organization. For example, you can draw conclusions about what your followers like and which channel they prefer to consume your content on. But remember—just because videos perform well on your social media channels doesn’t necessarily mean that visitors to your website would appreciate a site consisting solely of video content. You can also gather important demographic data from your visitors, such as age, gender, interests, and where they’re from.

Use data and insights from social media to create relevant personas for your target audience and services, and don’t be afraid to try new approaches in your communication to see how your target audience’s behavior changes.

5. Personalize your communication using marketing automation

Marketing automation allows you to work in a more data-driven way in real time—right within your CRM or marketing automation system. In addition to the efficiency gains from the automation itself, automated marketing provides you with valuable insights into what your target audience is interested in, for example by tracking which newsletters they’ve opened and which links they’ve clicked on.

With these insights, you can create more personalized communication for your target audience.

Do you need help making your organization more data-driven?Contact us at Releye!